LOGIC's Training Calendar

 

Click on the Course Code in the table below to view the course outline.

 

 

For Further Information:

Tamer El Badri

Director - Core Business

LOGIC - Training Consulting

E-mail: telbadry@logic.com.eg

Tel: 3450410

Better Communication

 

03&04 March 2002

 

 

 

 

Course Objectives:

 

This course will train participants on how to have a clear understanding about the guidelines of effective communication skills, improve their communication skills with others as individuals and/or professionals, and differentiate between the verbal and non-verbal models of communication.

 

The course takes place on the 3^rd and the 4^th of March 2002 from 09:00 to 17:00.

 

 

 

Facilitators:

 

Ms. Shahinaz Fouad. An experienced LOGIC exclusive trainer who gained her professional and training experiences from the School of Procter & Gamble Egypt, where she worked for 6 years, until she became a Brand Manager. Now she started her own business of interior decoration and design. Ms. Fouad conducted courses in Advertising, Effective Meetings, Time management, Communication & Presentation Skills.

Mr. Walid Galal Marketing Consultant at LOGIC – Marketing Consulting, and a qualified trainer. Mr. Galal comes with a large experience in the field of Marine & Shipping Operations, as he was the Operations Manager at Inchcape Shipping Services-Egypt. Further, he was responsible for customer satisfaction at the same company. Mr. Galal, conducted “Customer Care” Training Courses for more than 150 participants at Magrabi Optical Company and Click Vodafone.

 

 

 

Fees & Registration:

L.E. 750 per participant, payable to LOGIC – Training Consulting in cash or by check.

 

 

 

 

 

 

 

 

 

 

 

Are You Ready to Export?

 

4-7 March 2002

 

 

 

 

Course Objectives:

 

The turn of the new century has brought with it a faster pace of change, with a mix of opportunities and turbulences in global markets. This confirms a pattern with which we have become familiar during the 90s. No longer do we question whether change will continue at such a pace, the real question is how we should cope with it!

Coping with change means that companies must equip themselves with what it takes not only to enter export markets but also to sustain a profitable presence. Hence the question arises: ARE YOU READY TO EXPORT?

 

The course takes place on the 4^th through the 7^th of March 2002 from 17:30 to 21:00.

 

 

 

Facilitators:

 

Dr. Talaat Abdel Malek. Management Consultant and Trade Development Specialist. Dr. Abdel Malek has served as senior adviser with the International Trade Center, World Trade Organization - Geneva. He also worked with numerous companies and business associations in Asia and other developing regions to assist them in improving export marketing performance.

He has previously been a consultant to other international organizations including The World Bank, ILO, Asian Development Bank, CIDA, UNDP, and others.

 

 

 

 

Fees & Registration:

L.E. 750 per participant, payable to LOGIC – Training Consulting in cash or by check.

 

 

 

 

 

 

 

 

 

 

 

 

 

The Executive Secretary

 

04 – 06 March 2002

 

 

 

Course Objectives:

 

This course assists professional secretaries to understand the role of an executive secretary, his/her management function, and his/her fundamental skills as a deputy to her direct manager(s).

 

 

The course takes place from the 4^th till the 6^th of March 2002, from 17:30 to 20:30.

 

 

 

Facilitator:

 

Ms. Cynthia Brandenburg. A professional management consultant, trainer, and translator with over 15 years of experience gained in North America, the UK, and the Middle East (UAE, KSA, Egypt and Jordan). In Egypt since October 99 as a consultant on a number of USAID-funded projects ranging from agriculture to telecommunications. Currently working as a professional management trainer for major clients in several Arab Countries.

 

 

 

Fees & Registration:

L.E 750 per participant, payable to LOGIC – Training Consulting in cash or by check.

 

 

 

 

 

 

 

 

 

 

 

 

 

Strategic Cost Management

 

10 – 12 March 2002

 

 

 

Course Objectives:

 

This course presents the main concepts and tools of strategic cost management and the different corporate case studies regarding strategic cost management (SCM) applications. It analyzes how to use SCM information in enhancing the decision making process. Additionally, this course provides the participants with the required skills to design and implement SCM system.

 

The course takes place from the 10^th till the 12^th of March 2002, from 17:30 to 21:00.

 

 

 

Instructor:

 

Dr. Hussein Issa. Associate expert in financial accounting, cost and managerial accounting, feasibility studies and accounting information systems at ECS/MEAG. He is also Assistant Professor of Accounting, Accounting Department - Ain Shams University, and a Visiting Professor at the United States International University, School of Business, San Diego - USA.

 

 

 

Fees & Registration:

L.E. 750 per participant, payable to LOGIC – Training Consulting in cash or by check.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Radical Marketing

(Beat the Market Leader!)

 

13&14 March 2002

 

 

 

Course Objectives:

 

In Egypt, there is usually one market leader in each industry. Usually the second, third and fourth rank brands are seeking the leading position, however only few achieve it if ever.

What is happening internationally? How is ‘Dell’ beating ‘IBM’ and ‘Compaq’, how is ‘Vergin Atlantic’ beating “Delta’ and ‘American Airlines’?

Get acquainted with this new marketing concept to be able to beat the market leader in YOUR industry!

 

The course takes place on the 13^th and the 14^th of March 2002, from 09:00 to 17:00.

 

 

 

Course Trainer:

 

Mr. Karim El Hamawy. Managing Director of LOGIC-Marketing Consulting, leading a group of consultants, consulting for several reputable companies in Egypt. Mr. Hamawy recently returned from the USA where he was working as the Global Strategic Planning Manager at Procter and Gamble. Some of many courses he moderated are: How To Deal With The Advertising Agency, Developing Business-Building Advertising, and Media Management.

 

 

 

Fees & Registration:

L.E. 750 per participant, payable to LOGIC – Training Consulting in cash or by check.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PR & The Marketing Fine Touch

 

18&19 March 2002

 

 

 

Course Objectives:

 

This course enables you to understand what public relations really is, how it differs from advertising and what are its advantages. It explains how public relations, advertising and other marketing communications can work together to achieve greater benefits for the organization. Furthermore, the course identifies the areas in which public relations operates and some of the activities performed in those areas. The course also enables you of comprehending the value and importance of measuring the results of public relations.

 

The course takes place on the 18^th and the 19^th of March 2002 from 09:00 to 17:00.

 

 

 

Facilitator:

 

This workshop will be co-facilitated by Dr. Ahmed Taher. Dr. Taher has helped many companies improve their marketing effectiveness. As a senior marketing consultant, he has worked with Ideal Standard, Mena for Real Estate & Touristic Investment, Domino’s Pizza and Mashareq to formulate their marketing strategies. In addition, he has completed several consulting assignments for T3A Pharma Group, El Ezz Steel, Agfa Medical Division, Raya Holding and many other companies , to set up their sales and marketing organizations, review their marketing strategies and evaluate the implementation.

 

 

 

Fees & Registration:

L.E. 750 per participant, payable to LOGIC – Training Consulting in cash or by check.

 

 

 

 

 

 

 

 

 

Etiquette in Business

 

20&21 March 2002

 

 

 

Course Objectives:

 

One thing is certain about business – there will be numerous changes in the workplace. Etiquette, or behaving in an appropriate manner, has become a key strategy to getting ahead – and staying ahead – in the business world.

As companies restructure and downsize, some industries will contract while others expand. As the competition becomes fiercer, getting or keeping a job, or being promoted, will hinge not only on how qualified you are – for there are hundreds of others with similar qualifications – but how appropriate you behave, and how much you look and act the part for that particular position. Rules change not only from industry to industry but also from company to company.

 

 

The course takes place on the 20^th and 21^st of March   2002 from 09:00 to 17:00.

 

 

 

Facilitator:

 

Mr. Yasser Ghazi. Deputy Managing Director, LOGIC – Marketing Services. He manages several large corporate accounts for BMW Egypt, Microsoft Egypt, Lipton Ice Tea and others. Mr. Ghazi was Group products manager & new project coordinator at Parfico, IGI. He also worked as Business Development Director at Kato Aromatic. Mr. Yasser Ghazi is a certified trainer; he also conducted studies in Marketing, Project Management, and others.